A lovely family owned business “Ryans Restoration” established in 1980’s, specialise in dust free wooden floor sanding and restoration and fittings. Their main intention was to generate leads and expand their business organically on Google throughout the South-west region in England. It was a challenging task for us to generate leads and rank Ryan’s website organically as there are a plethora of competitors running towards the same goal, however we managed to dominate Ryan’s brand on 1st page on Google search results within less than 6 months.

Read on to find out how we helped Ryan’s do all of this and more!

The Brief

Ryans Restoration wanted a healthy, SEO friendly website, much more content and extensive list of their services. Moreover they wanted a separate page for briefing floor sanding steps and a lead generation form to get in contact with potential clients. First and foremost they wanted high quality new Leads and enquiries for their pipeline.

Ryans Restoration (SEO)

The Process

Initially we managed to complete all on-site SEO setup work including a keyword research with high search volume keywords based on its targeted locations. We made lots of improvements to the website to help with the customer journey and the user experience (UX) Moreover we provided four blog articles per month according to different themes and topics dependent on our Keyword research and current Google rankings. We expanded their contact form to get more information about prospects and to better qualify leads. In order to establish Ryan’s Restoration floor sanding brand on top of Google, our content team extensively supports in terms of web content optimisation.

The Results

The results have been amazing! As of today we managed to rank Ryan’s Restoration website organically on page 1 of Google for all of their major search terms and page 1 and 2 for all related Floor sanding and restoration keywords in our strategy.
See the results yourselves below – dating 1st January to 31st July 2022:

No. of visitors – 10,540
No. of new visitors – 9,292
Avg. time spend – 2 minutes & 35 seconds
Bounce rate – 41%
No. of SEO leads – 364