Our top SEO reporting tools

Our top SEO reporting tools

A quality SEO reporting tool is a must for any business looking to boost its online presence. Not only can you monitor your progress to see how your efforts are paying off, but a good report will also highlight any areas that need improvement. Let’s take a look at some of our favourite SEO reporting tools.

Why do you need an SEO reporting tool?

SEO (search engine optimisation) is the crux of every business’s online existence. With businesses increasingly using more strategies to implement SEO and get their pages ranking better, the use of SEO reporting is becoming more necessary. 

Whilst certain static elements can be implemented for SEO, a lot of the metrics are dynamic and need to be fine-tuned regularly. This is where SEO reports come in. Real-time analysis can be a great way of knowing what you’re doing right or wrong, and what you need to improve on.

Key factors to look for in SEO reporting tools  

While searching for the perfect SEO reporting tool for your site, here are some key factors that you must look out for to get the perfect pick:

  • Ensure the tool has a good range of reporting features such as backlink monitoring, tracking competitor data, position tracking and analytics.
  • Choose a tool that is ideal for your preferred demographics and brings accurate regional data and local insights for the regions you target.
  • Try leaning towards tools that allow all required third-party integrations and are easily scalable with new software at a later stage.
  • Tools that can cater to custom reporting for your cause and allow exporting these reports easily and automatically have an edge over others.


SEMrush is a comprehensive SEO reporting tool that is used for exploring a wide range of marketing insights. With a variety of reports on SEO, keyword research, campaign management, SMM, competitive research and content marketing metrics. SEMrush is a tool that covers SEO, site auditing and analysis reports in a singular toolkit. 

It’s a little on the pricey side, with plans starting from £159 a month for a pro plan. going up to £358 a month for a business plan. 

SEMrush offers some great integration, backlinking and analytics features and is a great option for a business looking for a full SEO package. 


Moz is an all-in-one SEO Reporting Tool that helps monitor your site’s visibility, traffic, and ranking. You can access some basic features for SEO data along with advanced features such as site audits, backlink analysis, rank tracking, and keyword research with Moz Pro. Moz offers different plans such as £79 a month for a Standard plan, £143 a month for a Medium plan and £478 a month for the Premium plan. To track top-priority site issues and ranking over multiple search engines, Moz can be a good pick. 


Ahrefs is another popular SEO Reporting Tool that offers powerful insights and some advanced SEO features such as a backlink checker, keyword generator, traffic, and rank analysis through a complete toolset. It also offers site auditing, analysis of common SEO issues, and keeps a constant track of your SEO health and issues. Ahrefs offers four pricing plans including – £79/month for a Lite plan, £318 a month for the Advanced plan, and £798 a month for their Agency plan. 

However, it’s worth noting that, unlike some other alternatives like SEMrush and SE Ranking, Ahrefs doesn’t offer comprehensive reporting capabilities.

Google Data Studio 

Google Data Studio is Google’s offering to the SEO reporting tool world. Whilst some people find it confusing to use, it’s still an effective piece of kit that can be used to create visually stunning informative reports, that would make any SEO newbie look like a seasoned professional. 

The main perk of Google Data Studio is that it’s completely free, so it could be a great choice if you are just starting to dip your toes into the SEO waters. 

Finding the right SEO reporting tool for your business 

It can be overwhelming trying to find the right SEO tool for your specific business needs, so here are some questions to get you started;

  • Are you in need of an all-in-one SEO solution?
  • How often do you create reports?
  • Do you want to compile reports using data from the tools you already have?
  • Do you need to be able to quickly share up-to-date ranking info?
  • Do you want to pay monthly or yearly?
  • What’s your budget?

If all of this is alien but it’s something you know you need to do, then you’re in the right place! Here at Electron Digital, we can help your business grow online through our tailored SEO packages. This includes a monthly report with all the insights needed to make tweaks where necessary to get you ranking number 1 on Google. 

Please do get in touch by emailing us at ash@electrondigital.co.uk.

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