Are you struggling to create awareness for your brand? Social media is a great way to get the word out. Social media has been around for a while and isn’t going anywhere. In fact, 85% of businesses use a social media strategy primarily for brand awareness. Let’s take a look at how you can utilise it for your own brand growth.
Why should you use a social media strategy for brand awareness?
Sadly, despite all the benefits that social media offers, about 50% of small businesses are not on social media, and an additional 25% do not plan to use social media at all.
If you belong to any of these two categories, you’re missing out! Whether you’re selling a product, offering a service or simply creating content, you need social media to grow your brand awareness.
Give your brand a personality
The most important aspect of your social media… is that it’s yours! It shouldn’t look like everyone else’s. Whilst this may seem obvious, many brands fall into the trap of becoming just like everyone else in their industry and getting lost in the crowd.
Posting a picture with a couple of hashtags just isn’t going to cut it in today’s digital world. Your followers also want more than promotions and links… They want to see the human side of your business.
Find your niche and run with it. Make industry jokes, adopt a cheerful, friendly tone..find what makes you stand out from your competitors.
Fine-tune your profiles
Recognition is a key element when it comes to building brand awareness. When followers first look at your social profiles, they should be able to understand what you’re all about. They should also be able to instantly tell it’s you!
You need to make sure your profile picture, social biography, cover images and social posts all have a coherent look that shows who you are. Think the same brand colours, graphics shapes and fonts throughout.
Interact with followers
Social media isn’t called social for the fun of it! It’s important you reply and respond to any messages you receive, whether this is a comment, a like or a direct message. To start with this may take a while, but it’s important to persevere. Regularly post content that encourages your followers to reply. Ask questions, create polls and post graphics that promote a reaction.
Use a separate content strategy for each social media platform
Don’t restrict yourself to using just one social media platform, but at the same time, don’t make the mistake of sharing the same posts across all platforms.
Users on one social media platform interact differently from users on another. Also, the structure of each social media platform differs slightly and can change with upcoming updates.
For example, Instagram is structured for highly visual posts and short captions- a long post with minimal visuals would do better on LinkedIn.
Tag others to get them talking
Tagging relevant companies works two ways; it can be a great way to start a conversation and show off your brand personality. It also allows you to open up your audience.
If you’ve been working alongside a local company, make sure you tag them when you share any of the work. Chances are they will reply! If you’re lucky, they’ll share the post to their own personal community, resulting in your audience expanding and potentially appealing to more customers wanting something similar.
Do you need a hand with your social media strategy?
Here at Ame, we offer tailored social media content as part of our SEO package. We harness the essence of your brand and create personalised, professionally branded social media posts that help solidify your brand awareness online.
If you’d like to find out more, please email us at ash@electrondigital.co.uk
