Why is social media marketing a must for SME’s

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. Social media marketing is an essential piece of your business marketing strategy.

Why social media marketing is so powerful

With the huge amount of online users, which is almost 59% of the entire population, marketers and businesses alike must not miss out on capturing their target audience. Social media’s power is commendable as you get to reach a huge number of people within seconds of posting an ad, helping you to reduce your costs and skip straight to the people who you know will be interested. 

You get to tell your story 

Having an online presence as a business is a great way to interact with your audience and really connect with them on a personal level. This gives you the chance to tell your story as a person or inspire them through your success or past failures. 

Social media is a place where interacting directly with your audience gives you more exposure, and in turn, helps you to better understand your audience. It makes you more relatable, gives you credibility, and helps your audience to connect with what you’re trying to achieve. 

Promote your products and services

Being an active member on multiple social media channels such as Facebook, Twitter, Linkedin or Instagram, can help you to create brand awareness. It is also a great way of promoting your products and services.

You can choose exactly how you want to market a product or service, and you can tweak it easily based on customer reaction. Facebook, for example, lets you promote your products through different advertisements like the carousel, where you can showcase a handful of pictures of your products and run an ad on it.  

Grow your audience through social media marketing with a low budget

Social media advertising has to be one of the least expensive ways of marketing your business online. With so many different advertising tools available, you can make the most of the opportunity to cost-effectively market your products or services. 

There are two routes you can take here, and which one proves successful will depend entirely on what type of business you are, and how you present yourself. 

You can grow as a page on social channels by simply being consistent and posting interesting and relatable content for your audience. This can be done by using SEO content, where you use the most trending keywords to enhance your rankings. 

You can also make the most of paid ads on the most popular platforms. Facebook allows you to target customers with unique precision, by creating custom audiences defined by things like age, gender, location, interests, occupation, income and many more. 

Learn about your competitors 

With all business profiles on all social media networks accessible to the public, this could be your chance as a small business or start-up to know your competitors a little better. You can make notes on what strategies they are implementing to attract their audiences and see the content they are posting on their profiles. 

  • Go through their comments and see what people are saying 
  • Go through their posts and see what questions they are asking
  • Research how well informed their audience is, and how you can answer questions better. 

Once you’ve carried out a competitor analysis of the relevant profiles, you can incorporate the correct points into your own social media marketing strategy. 

Are you making the most of social media marketing?

Social media is a powerful platform. Being a business in this digital era can be of great benefit if the opportunity is used to the fullest! Creating an extremely influential social media presence is the key to creating appealing content that converts. 

If you need a helping hand managing your social media presence or aren’t sure where to start- we can help. The team here at Electron have plenty of experience getting businesses’ social pages to really showcase who they are and what they’re about. 

Interested? Email us at ash@electrondigital.co.uk. Or drop us a contact form.

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